Add People Review 8 Reasons Why Googles PPC is Getting Cheaper (or is it?).

(PRWEB UK) 20 August 2012

Googles Q2 results in 2012 showed that average pay per click advertising cost was down 16% compared to the same period last year, a trend described by analysts as a recurring challenge for the search engine giant.

But does this mean less cost and better returns for British advertisers? Here, Add People offer 8 key reasons behind this trend which explains why the declining price in ad words isnt necessarily translating into the same for SMEs in the UK.


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