Add public relations to your marketing mix

Add public relations to your marketing mix
Advertising drives sales by media placement of paid messages that say “we are a great company.” P.R. includes placement in the media of messages that say “they are a great company.” Public relations drives exposure, but may or may not drive sales.
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Public relations: What are people saying about you? Here's how to find out
… 11 hours ago. 2014-02-24T12:48:33Z. Ann Marie van den Hurk. Facebook Twitter Google Plus Reddit E-mail Print. Ann Marie van den Hurk is an award-winning, accredited public relations professional and principal of Mind the Gap Public Relations.
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