San Francisco, CA (PRWEB) April 02, 2015
Today AdsNative, the ad-serving platform that allows publishers to monetize their websites/applications through visually integrated ads that blend with their content, is pleased to announce their new partnership with Zemanta, a content DSP that allows marketers to programmatically buy native content ads.
The partnership enables Zemanta to programmatically access over 2 billion native ad impressions per month across the 1,000+ sites on the AdsNative Exchange. Using the OpenRTB 2.3 specs made it easy to complete the integration and be up and running at scale within a couple of weeks.
Zemanta is an ideal partner, given how their team is building a DSP focused on native formats, stated AdsNative CEO Satish Polisetti. The AdsNative platform, being a pure-play native SSP, enables our companies to align and grow each other’s businesses. Both AdsNative and Zemanta will work closely together to keep building and improving our product offerings.”
“We’re pleased to be working with AdsNative to create a ‘bannerless web,'” said Zemanta CEO Todd Sawicki. “We think this is the right thing for consumers, publishers and advertisers. AdsNative’s SSP and Zemanta’s Promoted Content DSP are great complements that help publishers and advertisers take advantage of native and content advertising.”
Zemanta is based on the idea that all content deserves an audience. We are focused on building marketing technology, which helps brands and content marketers reach their maximum potential audiences. The Zemanta One Content DSP allows marketers to programmatically buy native content ads on almost all native ad platforms while targeting their audience with the reach and frequency to meet their marketing, not just their content marketing, goals. Founded in 2007, Zemanta is based in New York and backed by Union Square Ventures.
AdsNative is an ad-serving platform that allows publishers to monetize their websites/applications through visually integrated ads that blend with their content. Their SaaS tools enable publishers to manage and maximize native ad revenue from direct-sold and programmatic demand sources, including the AdsNative Exchange.