AdSoft Direct Releases Case Study to Show How Successful Banks Are Leveraging Local Marketing Automation to Improve Marketing Efficiency and Increase ROI

San Francisco, CA (PRWEB) November 10, 2014

For the past decade, leading organizations, including some of the nations top banks and lending institutions, have been turning to AdSoft Direct to develop deeper customer relationships and attract new business. The company announced the release of a new case study that proves how well local marketing automation works, by increasing unit loan volume by 400% and delivering 2000:1 ROI. To request the case study click here.

As a leading enterprise provider of web-based marketing campaign management, AdSoft Direct puts a brands every marketing resource within reach of its geographically-dispersed sales team, agents, franchises, or office locations. From product sheets personalized with local contact information, direct mail postcards and enveloped letters, to email blasts, corporate-approved social media posts and branded merchandise AdSoft Direct can help.

We provide and host a white-labeled marketing center for each customer, customized with their branding and materials, explains Chris Miller, CEO and President of AdSoft Direct. The site maintains a complete library of customizable, template-based marketing materials and provides corporate marketing teams with the tools they need to fulfill a higher volume of marketing campaigns without placing stress on the resources needed to achieve scale.

We take great care in managing prospect lists and cleansing data using our 12-step process to ensure industry-leading deliverability on direct mail campaigns. We work only with the nations leading facilities strategically located across the country near USPS Bulk Mail Distribution Centers to reach every market in 1-3 days, often offering our clients delivery times comparable to first class mail at a bulk mail price.

Marketing teams love the time saving benefits and the ability to maintain complete control of campaign creation, approval, and distribution by individual users using the integrated workflow approval and reporting tools.

AdSoft Direct is a pioneer in the industry, being among the first to create a campaign management solution built by seasoned marketers for corporate marketing departments. Their system is not a run-of-the-mill postcard creation and order entry system, as the marketing resource centers they create are unparalleled in helping a marketing department achieve organization and scale that was previously unattainable. With their roots in direct mail marketing and local marketing automation, AdSoft Direct has expanded its offering to include email, social media and web-based marketing tools and the ordering of branded premium merchandise. The company boasts a national network of AdSoft-certified fulfillment partners and is the only organization that has fully-integrated with USPS to download both Critical Mail and First Class tracking data and display it on Google Maps to give you real time mail delivery tracking.

Corporate marketing departments benefit from a 360-degree view of the local marketing and direct marketing process while maintaining precision execution and complete corporate oversight. Capabilities include the ability to personalize, manage co-op partner campaign customization and billing, tracking details of order history across regions and markets, and setting up automated drip campaigns up to one year in advance. Companies can measure campaign response using toll-free phone number tracking, ROI sales reporting, custom e-mail addresses or personal URLs, or follow-up each campaign with voice broadcast services to boost campaign response.

Please contact AdSoft Direct to receive a sample kit of their all-time most successful creative content to help inspire your next blockbuster local marketing campaign or visit

To see AdSoft Directs marketing platform in action, click here to schedule a live demo and watch the introductory video.

About AdSoft Direct:

AdSoft Direct is an enterprise software and marketing services provider that deploys self-service marketing centers in the cloud for national brands with locations, franchises, agents or partners across the country. Their integrated solution makes delivering personalized and localized marketing campaigns across both traditional and digital marketing channels fast, easy, measurable and profitable.

Leave a Reply