ad:tech San Francisco Goes Social

ad:tech San Francisco Goes Social
Social media advertising has gone from a “niche” or “experiment” and earned its seat at the “big boy” table with the likes of PPC and display advertising. Social Media Provides Better, More Qualified Leads. According to “Banking 2020,” $ 3.08 billion …
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Can Quality Score Be Gamed?
This dates all the way back to when Overture ran a pure PPC auction. Under those circumstances, would it make sense to write extremely restrictive, "filtering"-style ads to maximize the value of a click to your business, while garnering a lot of free …
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The Beal Deal with Kim Kopp Krause Berg (@kim_cre8pc)
Their budget is funneled into PPC, AdSense, paid links, sponsored positions, Facebook ads, local search directories, SEO for rank, keyword research, etc. but not the site design or landing pages. Remember web rings, link directories, banner exchanges …
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