Advanced Content Marketing

Advanced Content Marketing
Event on 2013-04-27 12:00:00

Content strategies are used to guide the development of written content and media. In this advanced workshop learn how to develop content with your audience in mind. Facilitator Lani Pauli will provide you with a content strategy template and assist you to personalise a strategy over the course of the session.

Learn the subtleties of tailoring content for a range of platforms, including web and social media, and how to leverage platforms to obtain the greatest reach for your message. Your content strategy will also include mechanisms for sharing content across platforms to grow and develop audiences. Importantly, this session will also provide you with some tools for monitoring the progress of your strategy and measuring success.

This is an advanced workshop. A solid understanding of online platforms, such as social media and blogs, is required. You will also need a good understanding of your business, in particular who your customers are which online platforms are suitable to engage with your audience. You are encouraged to attend the intermediate session on Social Media for Small Business prior to this advanced workshop.


Got questions? Here are a few that come up regularly:

The session is sold out, how do I put my name on the waitlist?
If places are available on the waitlist, the ‘Add my name to waitlist’ option will appear in the bottom right corner of the registration information box.

A waitlist option will be available on sessions that are scheduled to run again. The waitlist capacity will be capped to ensure that those on the waitlist can be offered priority to the next running of the session. Waitlisted participants will also be contacted if a place becomes available in the current session.

Can I get a refund for this workshop?
If you email us with more than 7 days notice we will happily refund your place in this session. This is the minimum amount of time we require to find someone to take your spot.

Is there a minimum age for participants?
This sessions is designed for participants aged 15 and up.

Do I need to bring anything to this workshop?
Unless specifically stated in the workshop description you do not need to bring anything to this workshop. Some participants do find it useful to bring a notebook or a tablet to take notes.

Still got questions? Email us.


at The Edge
State Library of Queensland
Brisbane, Australia

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