Advanced Data Feed Service for Yahoo Stores Launched

Milwaukee, WI (PRWEB) July 15, 2009

Aten Software LLC has upgraded their data feed service for Yahoo Store owners. The upgrade allows Yahoo Store merchants to submit their product listings to many different comparison shopping engines. Data feeds to the following twelve engines are already available: Amazon Product Ads, BuySafe, ClixGalore, Google Base/Google Product Search, NexTag, PriceGrabber, Pronto, Shareasale,, Shopzilla, Sortprice, and TheFind. The data feeds can be easily customized, allowing for optimization to particular search engines.

The new data feeds are offered in two tiers, Basic and Advanced. Basic data feeds are provided as standardized data feed templates for each shopping engine. The Basic data feed templates can not be modified, but they can be extended with additional attributes. Advanced data feeds are fully customizable, allowing the name and contents of each attribute to be changed. Furthermore, Advanced data feeds can contain custom-programmed attributes. Attributes can be programmed that strip boilerplate text, extract attributes from descriptions, or translate merchant categories to the search engine’s taxonomy. Such changes can dramatically improve the quality and ranking of product listings.

Other data feed providers, such as Singlefeed, SolidCactus, and Godatafeed, generally offer their services for a fixed, flat rate. By comparison, Aten Software’s

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