Advanced Digital Marketing Manchester

Advanced Digital Marketing Manchester
Event on 2014-02-27 10:00:00

Advanced Digital Marketing 

Face to Face Training Course – Full Day


Who should attend?

This in-depth course is ideal for those who already have a knowledge of digital marketing and want to further develop and improve current activities through an integrated digital marketing plan to dramatically increase lead generation for their business and ultimately increase their business profits.

Attendees will learn how to use all digital marketing tools as well as identify the best digital marketing mix for their business. After the course delegates will be able to apply what they have learnt directly into their role as soon as they return to the office.


The course will focus on achieving 3 key objectives;

  1. Learn advanced techniques & tools used for effective digital marketing
  2. Learn practical and proven strategies to generate leads & ultimately increase business profits
  3. Have the ability to apply a digital marketing framework and plan to your business


Where is the course venue?


  • Manchester – Business Consort, Wilmslow House, Wilmslow, Cheshire, SK9 5AG – Map


Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.


What’s included? Includes refreshments, all course materials and unlimited post course support.

Each section of the course will provide ideas for generating leads for your business through proven strategies – The best bit is because we've done all the work you so you just take the template and mould it to enhance your business.

We will provide you with planning templates and tools plus action checklists to keep you focused and on track.

This practical course is not just strategy it's packed full of ideas, tools and resources that will act as the framework to your life cycle marketing plan.

You need no technical knowledge as we provide easy to use digital tools and resources for email, social, web and internet marketing and advertising.


What will you learn?

Following this training course, you will be able to:

  • Use all elements of the digital communications mix and have a clear understanding of all the digital marketing channels available – what they do, and how they work together

  • Perform audits and research as well as creating & implementing a digital marketing strategy

  • Differentiate between organic SEO and paid search and their issues and challenges

  • Implement key variables relating to web ranking through search engines

  • Understand how Social Media can improve your organic SEO

  • Run paid search marketing campaigns

  • Create and implement a Social Media strategy

  • Engage through Social Media networks

  • Identify which  Social Media channels are not only available but will have the greatest impact on your business

  • Find conversations relating to your brand or products services through social listening and join them

  • Understand web analytical tools and what the statistics mean for your business and how to use them to improve it

  • Run effective email campaigns with high open and conversion rates and how to avoid pitfalls

  • Clearly understand the uses advantages of mobile websites and apps and the differences between them


Course Trainer

Dawn McGruer FRSA

This training course will be hosted by Dawn McGruer FRSA. Dawn is a strategic digital & social media marketing trainer, practioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena.

She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing.

With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

She has trained 1000?s or organisations including some of the world’s largest Global brands across most industries.

Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commercefounded in 1754.

This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.

Please bring laptops and your login details for the social networks on the day as the course is interactive.

at Business Consort – Wilmslow House
Grove Way
Wilmslow, United Kingdom

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