Advanced Social Media Strategy

Advanced Social Media Strategy
Event on 2015-02-13 09:30:00

This workshop is aimed at those already comfortable using social media platforms but want to gain a greater understanding of what makes a successful campaign and how they can further improve the effectiveness of their social media efforts.

What you will learn:

  • Writing a Social Media Marketing Plan
    • Goal setting
    • Identifying your target market
    • Getting your message write
    • Identifying the most appropriate social network(s) – where your audience ‘hangout’
    • Defining Effective Tactics
    • Creating an Action Plan
  • Creating more engagement with paid advertising
    • Introduction to Facebook Advertising
    • Introduction to Twitter Advertising
    • Introduction to YouTube Advertising
  • Reporting on Success
    • Google Analytics
    • Facebook Insights
  • Other useful tools to report on reach, engagement etc


Cost: £110



If you’re interested in booking onto this workshop, please call 01535 607775 or email


Meet the trainer

Heather Robinson of Skittish Digital Marketing Consultancy has been marketing businesses and organisations online since 2005. With experience of both B2B and B2C markets, Heather brings her expertise of web design and development, search engine optimisation, Google AdWords and social media marketing. Heather also speaks at national and international conferences and has just published a book for small business owners about the benefits of online advertising.

at Airedale Enterprise Services
Aire Valley Business Centre, Orchard House,
Keighley, United Kingdom

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