Advantec’s Digital Briefing, 6th March – London
Event on 2014-03-06 18:00:00
Free networking at The Grand Connaught Rooms in central London – with a talk by Allister Frost, Digital Marketing Person of the Year and former Head of Digital Marketing for Microsoft…
A free quarterly event run by digital agency Advantec. Our ‘Digital Briefing’ events are a great mix of relaxed networking and insightful talks on current and future trends in web marketing and development. We’re delighted to be joined at our next event by guest-speaker Allister Frost – the former Head of Digital Marketing for Microsoft – and now Digital Marketing Personality of the Year.Fusing the Old & the New: Welcome to Future Marketing…
Drawing on his huge experience of digital marketing – while at Microsoft and then as head of Wild Orange Media – Allister will talk about the connections between traditional and new media marketing. Find out how organisations can effectively fuse their old and new media marketing strategies to help one breathe new life in to the other. The results lead to little-known emerging techniques like psychometric targeting and predictive content, as well as some clever twists on conventional approaches that will open your mind to a whole new world of marketing possibilities.About our guest-speaker Allister Frost:
An award-winning speaker, he regularly presents at conferences around the world. Voted UK Digital Marketing Personality of the Year, Allister is a specialist in emerging online marketing techniques. While Head of Digital Marketing Strategy at Microsoft he helped re-engineer how brands including Windows, Office, and Xbox leverage digital channels to achieve their goals.
- Allister has also managed leading brands including Andrex, Huggies and Kleenex
- For Microsoft, he delivered famous campaigns including Windows 7 and “I’M A PC”.
- He posts fresh ideas and perspectives to his blog at allisterfrost.com
Stay up-to-date with digital trends, plus an excellent networking opportunity, all for free!
- Essential for anyone in business who needs to stay ahead of the game on what’s happening in the fast-moving world of digital.
- A chance to meet and network informally with other like-minded individuals at the fantastic Grand Connaught Rooms.
- Enjoy a talk by a world-renowned digital marketing expert
Join us at the The Grand Connaught Rooms, Covent Garden, London…
- Date: 6th March 2014
- 6pm: Arrival, welcome drinks and networking
- 6.30pm: Talk by Digital Marketing Personality of the Year, Allister Frost
- 7.30pm: More networking
at The New Connaught Rooms
61 – 65 Great Queen Street, Covent Garden
Covent Garden, United Kingdom