AdWords SMB Hangout – Driving Sales

The Google AdWords Support Team takes part in a Hangout on Air explaining how you can optimize your advertising campaign to drive sales. This is part 3 of 6 Hangouts that will be hosted at 11:00 AM PST every other Thursday. Next up: Driving Phone Traffic on September 27th, 2012. 00:29 Meet Chad and Kaylyn 02:00 Optimizing your website 03:28 Tailoring ad text and keywords to attract buying-focused consumers 05:29 Using negative keywords 07:15 Using ad extensions to make your ads stand out (with walk-throughs) 15:20 Implementing negative keywords 17:15 Optimizing for mobile sales 18:59 Advertising video ads on YouTube 20:10 Product listing ads 22:08 Conversion tracking 24:34 Bidding with conversion data Thanks for joining us and be sure to tune in to our next Hangout on Air. To join, simply add the Google Ads Page ( to your circles on Google+ and visit the page at the time of airing.
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