The Google AdWords Support Team takes part in a Hangout on Air explaining how you can optimize your advertising campaign to drive sales. This is part 3 of 6 Hangouts that will be hosted at 11:00 AM PST every other Thursday. Next up: Driving Phone Traffic on September 27th, 2012. 00:29 Meet Chad and Kaylyn 02:00 Optimizing your website 03:28 Tailoring ad text and keywords to attract buying-focused consumers 05:29 Using negative keywords 07:15 Using ad extensions to make your ads stand out (with walk-throughs) 15:20 Implementing negative keywords 17:15 Optimizing for mobile sales 18:59 Advertising video ads on YouTube 20:10 Product listing ads 22:08 Conversion tracking 24:34 Bidding with conversion data Thanks for joining us and be sure to tune in to our next Hangout on Air. To join, simply add the Google Ads Page (plus.google.com to your circles on Google+ and visit the page at the time of airing.
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