AFP Webinar: Inbound Fundraising- Attracting Donors, Volunteers – TC
Event on 2014-01-28 13:00:00
Association for Fundraising Professionals Webinar/ Co-Sponsored by NorthSky
Nonprofits' efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and increase your "conversion rate" so more of them become donors, event attendees, and other supporters. We'll examine how to implement inbound marketing by combining techniques like search engine optimization, pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working. Designed for nonprofit management, board members, fundraisers, and consultants.
This webinar can only be accessed in our classroom at Northwestern Michigan College and not from your own computer.
Instructor: Allan Pressel is CEO of PowerSite123, co-author of Internet Management for Nonprofits.
at Northwestern Michigan College
2200 Dendrinos Dr
Traverse City, United States