There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The stat shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. It stands to reason then, the more content you create, the more leads you generate.But it’s not as easy as saying you’re going to create new content every week. It takes a lot of time, a lot of determination, and some know-how about SEO, community building, and writing shareable pieces.
On Sept. 19,Gini Dietrich will share steps to creating engaging content for effective digital communication through an hour-long presentation with a Q&A to follow.
Wednesday, Sept. 19 at Graystone Wine Cellar
5:30 p.m. – Event begins with two hours of beer, wine and hor d'oeuvres and networking. *Liquor available as an additional cash option.
6:00 – 7:00 p.m. – Gini's presentation with Q&A.
7:00 – 7:30 p.m. – Networking and last call!
Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog.
She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR.
One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain's Chicago Business and in various PR and marketing blogs and publications.
Deadline: Registration deadline is Sept. 12, 5:00 p.m. After the deadline, registration increases by and you will need to email firstname.lastname@example.org. Cancellations after the deadline and no-shows will be billed.
Parking: On Street Parking: Metered parking is enforced from 8:00 a.m. to 10:00 p.m. Monday thru Saturday. 3-hour meters are 75 cents per hour.
Brewery District Parking Garage: Located on Blenkner Street between South High Street and South Front Street. One block north of Graystone. for evening parking.
Parking Company of America: Located behind the Kroger on South Front Street. Entrance is through the Krogers lot, across the street from Graystone. Lot is unattended. Cost is for all day (or evening) parking.
at Graystone Wine Cellar
544 S Front Street
Columbus, United States