Troy, NY (PRWEB) June 12, 2013
Healthcare marketing specialists, Smith & Jones, released a new issue of Protocol about inbound marketing and how physicians and hospitals can use it to engage prospective patients.
Protocol is a newsletter for hospital executives and practice administrators. This issue, titled Engage Patients with Inbound Marketing, discusses the differences between outbound and inbound marketing, examples of inbound marketing for healthcare organizations, why hospitals need inbound marketing, and how to get started and involve all staff members in content creation.
Patients today want to be in control of their healthcare decisions by researching and digesting health information on their own terms through search engines and social media platforms. Outbound or traditional marketing messages may build awareness of hospital brands, but inbound marketing can help hospitals and physician practices engage patients and provide the depth of information that traditional marketing doesnt allow.