Agile Marketing Workshop for Marketing Professionals – Overland Park, KS
Event on 2015-06-18 08:30:00
In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix.
As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well and get it done on time?
AJi Software is hosting a one-day Agile Planning workshop for marketers in Kansas City (Overland Park, KS) on June 18th. This workshop will help you and your team answer these questions and others you might have about agile planning and execution. We will break the content planning process down throughout the entire day and split up into groups for more interaction with the tools to ensure you have the time to harness your skills before the day is over.
For just 5, you will receive a full day of Agile Markeing, refreshments, and a catered lunch. Teams can register for 5 per member or by calling (816) 527-0300 for alternative payment options.
Our Workshop Agenda
If you have attended the one hour long presentation, An Agile Approach to Content Planning, then you know we have to pack a lot in such a small window. In this workshop, we dive deeper into the following areas when doing group exercises to ensure everyone understands the process:
- Current Problems with Content Planning
- Introduction to Agile Terms and the Scrum Process
- Persona Development
- Content Backlog, Content Item, and Task Creation
- Estimating Content Items and Tasks
- Time Boxes and Planning
- Personal Planning Tools
Presented By: Jeff Julian
Jeff Julian is the Chief Marketing Officer for AJi, a digital agency based in Kansas City. Jeff has been helping companies, such as Microsoft, develop content strategies for over ten years after he launched one of the largest blogging communities, Geekswithblogs.net. He has been a web developer since 1994, a best-selling author of a book on content management system development, and a Microsoft Most Valuable Professional in XML and SharePoint. Jeff is currently working on a new book titled, Agility in Marketing, which is due out in 2015.
at Microsoft Office – Overland Park, KS
10801 Mastin Street
Overland Park, United States