Princeton, NJ (PRWEB) February 26, 2014
Long recognized by the direct marketing community as an innovative developer of targeted audience databases, ALC announced the release of GemstoneSM, a new digital marketing segmentation resource. Forming the foundation of Gemstone is ALCs Wealth Window, the preeminent consumer database that reaches Americas 1%. Additional sources combine to deliver targeted influentials within business, wellness, healthcare professions, philanthropy and powerful consumer groups.
Unlike the majority of digital audiences that are typically based on models or algorithms, Gemstone relies solely on rigorously vetted and continuously proven individual data elements. This is critical to performance, as more advertisers switch from non-addressable, non-accountable media to digital, multichannel, fully addressable marketing campaigns, which measure results and ROI.
The individual attribute-level data contributing to Gemstone results in newfound online audience targeting precision, stated Fran Green, President of ALC 3D Data Solutions. Gemstone not only presents an exciting, new resource for digital applications, but it also greatly reduces waste in the media spend due to imprecise data. Gemstone allows organizations to serve relevant digital content to very specific audiences based on documented individual attributes.
Totaling nearly 80 million individuals, Gemstone presents digital marketers with a multi-faceted universe that can be carved into large attribute-rich targets, including: