Align SEO and Social Marketing Practices Inside Your Company

Align SEO and Social Marketing Practices Inside Your Company
In today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy. There has been much talk about the alignment of SEO and social media marketing (SMM) practices …
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EngageSciences CEO Richard Jones on the science of social media marketing
Between 2011 and the end of 2013, social media ad spend in the UK rose from £265m to £585m, according to PwC and the IAB. Last year alone, it increased by 71 per cent. Amid the boom, however, marketers have voiced concerns that increased spending …
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What Facebook's Evolving Social Graph Means for Content Marketers
Also, Facebook has developed sophisticated ways of tracking, targeting, and linking a more extensive array of online relationships—instead of just showing the connections between people as a social network. The Facebook social graph is giving brands …
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