Alliance Trust Savings wins another award as focus shifts to enhancing adviser experience

London, England (PRWEB UK) 8 December 2012

Alliance Trust Savings has triumphed at the 2012 Shares awards, winning the latest in a long line of awards for their direct to consumer platform proposition. Alliance Trust Savings won the Best Customer Service award.

The Shares award comes after Alliance Trust Savings was voted the ‘Best User Experience’ by the Platforum and was ‘Highly Commended’ in the Aberdeen Platform Awards 2012, illustrating their commitment to excellence in customer services.

There is now set to be a strong focus on improving the adviser experience for the platform as the company responds to adviser feedback. The recent introduction of a new flat fee pricing model on the platform for advised clients, alongside its current unbundled structure is just one example of the company responding directly to adviser feedback to enhance their experience.

Alliance Trust Savings is planning a series of enhancements to its adviser proposition throughout 2013 to support its growing IFA presence.

Elaine Maddison, Chief Operating Officer at Alliance Trust Savings commented: “We are very proud to have been awarded this latest award for our platform proposition. We invest heavily to ensure our customer service levels are maintained at a very high standard for both direct and advised clients on our platform.

“We see significant growth potential in 2013 as we seek to expand into the advised market while continuing to offer an attractive and unique proposition for direct customers. The Retail Distribution Review and the growth of the platform market present considerable opportunities to grow our business further as advisers seek to maximise value for their clients and continue to move assets onto investment platforms.”


Notes to Editors:

Alliance Trust Savings reserve the right to charge if an account exceeds 20 online trades (normally charged at

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