Brewster, NY (PRWEB) September 18, 2012
Alliant, a leading provider of predictive segmentation solutions for multichannel marketers, announced today that its Alliant Online Audiences targeting solution for digital display advertising (AOA) has expanded to include new U.S. consumer segments reflecting active and affluent shoppers, new movers, and mens and womens interests enabling online publishers and marketers to target their display advertising and offers to highly responsive and performance consumers based on actual direct-response transaction history.
Alliant also announced that AOAs roster of data management platform partners also has expanded to include leading digital platforms such as eXelate, Lotame and, most recently, Adobe Audience Manager. The company says other integrations are pending.
Alliant Online Audiences has been successful because AOA uniquely allows marketers to anonymously target consumers based on purchase history and critical response performance metrics such as recency or loyalty, said Donna Hamilton, Alliants vice president for audience targeting. As we have expanded our reach, we have also been listening to our partners and creating new product for the marketplace.
Each of the newly announced composite segments leverage Alliants proprietary analytics processes by combining purchase and performance histories of consumers in a single de-identified online package. AOA composite segments increase the productivity of display ad inventory while simplifying audience selection for media planners.
Composites increase the total number of AOA segments to select from 85 to 97 segments overall. The 12 new segments, titled descriptively with corresponding consumer counts, are: