AllSaints Announces Fall Winter 2012 Campaign

New York, NY (PRWEB) September 07, 2012

AllSaints to release debut global brand campaign celebrating its heritage as a true fashion original. Directed by AllSaints Chief Creative Officer Wil Beedle, photographed by Aitken Jolly and shot by Tom Beard – this dramatic film, stills and online experience introduces the next wave of up-and-coming creative talent combining actors, artisans, poets, writers and models alongside long time brand collaborators.

The 60-second brand film shows the assembled cast coming together to celebrate the creativity, innovation and beauty of the new Fall Winter 2012 collection. The experience continues online with an immersive digital experience that allows the viewer to move back and forth through the event and learn more about each character.

AllSaints has recruited the most exciting talent from all walks of creativity to front the new campaign which will be released in cinemas (UK specific), in-store, social and online media.

The cast includes:

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