Altimeter Academy – Content Marketing Workshop, Millbrae CA

Altimeter Academy – Content Marketing Workshop, Millbrae CA
Event on 2013-09-12 08:30:00
Content Marketing Workshop

Altimeter Group offers Content Marketing workshops for Marketing & Communications professionals. The workshop is led by Altimeter Group Analyst Rebecca Lieb, who has published three reports on content marketing  Content: The New Marketing Equation; The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Mediaand Organizing for Content, as well as the book, Content Marketing.  Rebecca has taught in the postgraduate digital media program at New York University. The workshop is hands-on, and students leave with an understanding of how an integrated Content Marketing approach can meet business objectives. 
Learning ObjectivesProgram

at The Westin Millbrae
1 Old Bayshore Highway
Millbrae, United States

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