AMA Baltimore in the PM: The Passion Conversation with Geno Church
Event on 2013-09-23 18:30:00
The Passion Conversation: Sparking, Sustaining, & Spreading Word of Mouth Marketing
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.
If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.
The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.
The Passion Conversation will change your perspective on marketing by:
- Explaining the three motivations for people to talk about businesses and causes
- Detailing how every marketing problem is a people problem in disguise
- Giving heartfelt evidence that marketing materials are now conversation tools
- Showing how customer communities sustain word of mouth while also sparking financial impact
- Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"
The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Register and receive a copy of The Passion Conversation at the event!
6:30-7pm: Appetizers and Networking (1 drink ticket included)
Geno on LinkedIn | Geno on Twitter | Brains on Fire
Speaker Geno Church is the Word of Mouth Pathfinder helping to find and nurture the passion conversation inside every business.
Geno Church is a quoted, sought-after and stalked thought leader in uncovering the DNA of sustainable word of mouth movements and building them from the ground, up. Seriously. Addys. Wommies. Forrester Groundswell Awards. A gold EFFIE, even.
Companies and organizations Geno's loved on include Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, National Family Partnership, Charleston Parks Conservancy, the US Office of National Drug Control Policy, Ronald McDonald Children's Charities and Rage Against the Haze (South Carolina's youth-led anti-tobacco movement).
He contributes to the top-ish-ranked Brains on Fire blog, speaks at events nationally and abroad (we almost lost him in South Africa last year – three times) including gigs with the Word of Mouth Marketing Association, the Public Relations Society of America, American Marketing Association, the New Comm Research Communications Forum, and the What Teens Want 2008 Conference. He is widely quoted in blogs and traditional print on a regular basis. Geno's Southern, approachable and probably one of the nicest guys you'll ever meet. No kidding. ROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH, and JOHN MOORE work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people.
Event Details:6:30-6:45pm: Appetizers and Networking6:45-7:45pm: Presentation7:45-8:00pm: Q+A | Wrap Up
Cockeysville, United States