AMA in the AM: You Are Only As Good As Your Data – Lessons From the Big Data Guys

AMA in the AM: You Are Only As Good As Your Data – Lessons From the Big Data Guys
Event on 2015-05-28 08:00:00
Join an all-star cast from the world of Big Data! Meet the innovative players and top leaders from the world of Big Data as they have a frank in-depth exchange on critical business topics and openly and honestly discuss real capabilities of Big Data, separating the fiction from the reality. Led by a moderator, this panel will address industry challenges and provide a comprehensive overview of current business concerns, offering solutions and strategies for success. Come and Learn: About the big wins and super flops of experts who have worked with  large data sets  How Big Data is changing, the way people interact with TV, music and their own data-generated marketing results How the life experience of consumers is now customized with the help of Big Data powerhouse algorithms  How Big Data has changed the face of marketing How to cut waste and inefficiency as it relates to your business, and more importantly for your marketing and communications teams This is a unique opportunity to access the perspectives of leading players in the Big Data community, make business contacts, and ask direct questions to get the answers you need. It is also beneficial to marketers interested in identifying the advantages of Big Data. Event format:   8:00am – 8:45 am Networking and Breakfast  8:45am -10:30 am Program & Q&A   10:30am – 11:00 am Follow Up Networking   Panelists: JC Medici – Director of Rocket Fuel D.C.   JC Medici serves as Rocket Fuel's Director of the Mid Atlantic.  He is the perfect embodiment of the saying: “If you do what you love, you'll never work a day in your life”.  With over 12+ years of digital and advertising experience in the DC and New York markets, JC brings his a passion, energy, and expertise to help launch precise, performance-driven campaigns for an array of clients including political candidates, influential advocacy groups, Super PACs, and grassroots organizations.   Patrick Peters – EVP, GM of Programming, Fourth Wall Media Patrick Peters serves as Executive Vice President of Programming at Fourth Wall Media, Inc. At Fourth Wall, Mr. Peters applies his experience to all aspects of leading the programming group and its public affairs efforts. Mr. Peters has been involved in the interactive technology industry since 1989. He has also introduced products in the interactive voice, interactive television, and internet industries, working with shopping, publishing, telco, programming, and media companies. He recently co-founded and served as chief operating officer of LifeCast, where he built a team of experienced executives that grew to 120 employees. Within a year, he took LifeCast from introduction to market leadership and 800 clients.    Leon Van Gelder – Vice President of Local Sales at Pandora Leon has over 20 years of experience driving strategy and revenue across a variety of verticals and channels. His specialties lie in mobile and multicultural audiences, which positioned him to develop and nurture long-term relationships with key clients and agencies over his career tenure. He also manages 50 account executives and managers, providing guidance and mentorship across the organization.                                         Moderator: Marci DeVries, CEO of FraudSniffr, Inc Marci brings a deep understanding of how to use all communications channels, implementing novel, as well as existing, technologies. She is a marketing and technology consultant, entrepreneur, and lecturer at Johns Hopkins University. Prior to these endeavors, Marci built and successfully sold MDV Communications, a Web Development/SEO company and 4Syndication, a blogging software company. She is also the president of MDV Interactive. Marci has also been a nationally-syndicated business technology columnist and was named one of the "Top 40 Under 40" by the Baltimore Business Journal and Baltimore Magazine in 2003 & 2007. Sponsor/ Event Partner: Maryland Institute College of Art   MICA is redefining what a college of art and design can be in the 21st century. With graduate programs in Information Visualization, the Business of Art and Design, User Experience, and Design Leadership, MICA teaches professionals how to apply design principles to industry challenges and best business practices to creative ventures. MICA delivers this education in innovative, collaborative environments both online and on campus. www.mica.edu/spcs   Parking:               Limited street parking is available, along with limited parking at the Mt. Royal Station located at 1400 Cathedral Street, entrance off Mt. Royal Avenue. Another option is Fitzgerald Parking, http://www.fitzparking.com/. Thanks to our fantastic sponsors for their ongoing support: Platinum Sponsors         Gold Sponsors     In-Kind Sponsors          

at Brown Center of Maryland Institute College of Art
Brown Center of Maryland Institute College of Art
Baltimore, United States

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