Amazon, Bing, Google Product Ads Critical To Holiday Search Campaigns

Amazon, Bing, Google Product Ads Critical To Holiday Search Campaigns
Depending on the smartphone model, PLAs can take up between 25% and 45% of the "'pre-swipe' real estate" on the search engine results page (SERP), which pushes text ads and organic results further down the screen, and sometimes off the screen …
Read more on MediaPost Communications

7 Low-Hanging Fruits That Any #SEO Can Fix
If the title tag is too long, it will be truncated in the SERPs. If it's too short, you're not making full use of the tag's SEO potential. To make sure that your title tag is a good length, use Moz's title tag tool. It displays an example of how your …
Read more on Search Engine Journal

How to Give Bank CEOs More Skin in the Game
A SERP is a promise to pay the executive a meaningful portion of his or her salary throughout retirement. It is designed to influence executives' long-term behavior. Since assets cannot be irrevocably set aside to make retirement payments in the future …
Read more on American Banker

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