Ameliorate your Marketing: 12 Months to Better Business Development for Attorneys, starts May 2014

Ameliorate your Marketing: 12 Months to Better Business Development for Attorneys, starts May 2014
Event on 2014-05-28 08:00:00

Business development is most attorneys’ least favorite aspect of practicing law.  Even if you’re not a ‘natural rainmaker’ you can successfully market yourself to grow your practice, acquire new clients, increase referrals and generate more billable hours and higher fees. 

This comprehensive training program is designed for attorneys who want to increase their business development results. Learn how to create your own individual marketing plan and develop the skills you need to succeed at business development. The key to better business development is a written plan combined with skill-building and accountability. This program provides you with all of the tools, information and support you need to succeed at business development.

Each monthly session will provide valuable information and training about the full spectrum of marketing activities available to attorneys, in an interactive and engaging workshop format. You will learn how to use writing, speaking and networking to make new contacts and meet prospective clients, request a referral, conduct a pitch meeting, create a proposal and close the sale. We will cover how to use social media effectively, including LinkedIn, Facebook and Blogging.

In addition, we will present the State Bar of Texas rules for advertising and discuss how they apply to attorney marketing to ensure your business development efforts are always ethical and compliant with the Rules of Professional Conduct.

Over the course of one year, you will identify and refine your business development strengths.  You will also learn how to address your marketing challenges and overcome your personal obstacles.  In addition to the 12 monthly sessions in this program, each attorney registered will receive up to 4 hours of individual consultation to help you personalize your individual marketing plan and map your route to success.


May 28, 2014
June 25, 2014
July 23, 2014
August 27, 2014
September 24, 2014
October 22, 2014
November 19, 2014
December 17, 2014
January 21, 2015
February 25, 2015
March 25, 2015
April 22, 2015TIME:  8:00 to 9:30am
Continental breakfast will be served.LOCATION:  1701 N Market St, in the Historic West End of Dallas

REGISTRATION:  Seating is limited and registration is on a first-come basis; a waitlist will be generated after the program reaches capacity.  If you are on a waitlist, you will be contacted by email if a space becomes available and you will have 1 business day to complete your registration. After 1 business day, the space will be offered to the next person on the waitlist.

PRICING:   ,200 for full year (12 sessions).  Discounts are available for early registration and for groups of 3 or more attorneys who register together.  A monthly payment plan is also available; first payment must be made at time of registration; 11 additional monthly auto-payments will be charged to registrant's credit card on the 1st of each month.


Creating and Using an Individual Marketing Plan

  • Set business development goals
  • Define your target audience
  • Identify prospective clients
  • Plan your marketing activities and tactics

Carving Out Your Niche

  • Choose an area of focus or concentration for your practice
  • Develop a distinctive marketing message to differentiate yourself
  • Choose the right channels and tactics to communicate your message
  • Build a team of synergy partners for joint marketing efforts

Networking That Works

  • Choose organizations and events to meet prospects and referral sources
  • Build a network of contacts and convert contacts into clients
  • Identify your networking style and challenges
  • Develop strategies for overcoming networking fears and obstacles

LinkedIn for Lawyers

  • Creating a robust profile for maximum impact
  • Use the News Feed to stay top-of-mind with clients and prospects
  • Use your Contacts to mine for referrals

Content Marketing

  • Pitch your topic ideas to associations, journals and other publications
  • Write articles for publication that display expertise and thought-leadership
  • Develop a white paper to support a presentation or send to contacts
  • Create e-newsletters, blogs and other content marketing opportunities


  • Develop a blog to promote your expertise and insight
  • Use categories and tags and keyword-rich content
  • Use syndication and distribution tools
  • Use the blogosphere to build a following

Refining Your Individual Marketing Plan

  • Measure your results
  • Identify obstacles and solutions
  • Time-management and accountability
  • Revise your marketing plan

Presentations and Public Speaking

  • Find opportunities to speak to your target audience
  • Pitch your presentation topics to associations, conferences, internal series
  • Develop presentations that engage audiences and leave a lasting impression
  • Follow-up with attendees and establish a relationship

Public Relations

  • Manage your professional reputation
  • Use the media to raise your public profile
  • News distribution that builds credibility

Generating Referrals

  • Identify potential referral sources
  • Develop mutually beneficial relationships with referrers
  • Stay top-of-mind with referral sources
  • Reward referrers graciously and publicly

Closing the Deal

  • Move through the sales cycle step by step
  • Respond to RFPs with compelling proposals
  • Plan and conduct a pitch meeting
  • Ask for the business

Building and Strengthening Client Relationships

  • After the close, cement the relationship
  • Set expectations, then exceed them
  • Deliver client service that builds loyalty and longevity

Learn more about Sheley Marketing and our approach to marketing for attorneys and law firms on our website at

Sheley Marketing LLC
Dallas, United States

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