An Introduction to SEO – A practical workshop

An Introduction to SEO – A practical workshop
Event on 2016-01-29 10:00:00
Do you struggle with the practicalities of social media and how to implement it successfully whilst using your time most efficiently? An Introduction to SEO workshop will provide you with a detailed overview and will include aspects and angles that that should be considered for your business' SEO and online content strategy. Topics to be covered: What is search engine optimization (SEO)? / Setting SEO expectations / How SEO affects your business/ Google and SEO/ Keywords and the Basis of SEO / Keyword analysis and research /  SEO and Content / Optimising and understanding Content for SEO / Technical SEO / Understanding website code / URLs / Using Google / Content Planning Strategy / Defining Audience, finding topics, tone and style / Promoting Content in social media / Measuring content performance / Link Building Strategies and why this is important / Measuring SEO effectiveness / analysis of keywords, links and social media / The importance of local search in SEO / Google My Business / Google+ Local / Website optimisation for local search / Mobile SEO / Understanding SEO for mobile / Optimising your site for smartphones. Workshop Facilitator:  Kobi Omenaka, who came to Digital and Inbound Marketing after completing a Masters Degree (MA) in Social Media. Kobi’s background, and first Masters Degree (MEng) is in Chemical Engineering, and has worked in the Oil and Gas industry for over 10 years. He is now Head of Digital at Kobestarr Digital  where his particular services and skill sets includes designing and building websites for companies of all sizes and providing consultancy and content creation services for clients on matters related to SEO, Social Media, blogging, E-mails newsletters and all forms of Digital and Content Marketing.

at London Small Business Centre,
Universal House, , 88-94 Wentworth Street
London, United Kingdom

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