An Introduction to SEO

An Introduction to SEO
Event on 2013-04-23 09:30:00

Who is this Workshop for?

Search Engine Optimisation (SEO) is the process of increasing the visibility of your website on search engines like Google and Bing.

This is a beginner’s workshop, and is very basic.  Perhaps you are a business owner or a marketing consultant, or you are involved in planning a website and have limited knowledge of SEO.   You may be looking to outsource your SEO and want to make sure that the money you are investing is in the right way.  With this workshop, you will be armed with lots of questions for your SEO consultants!

What are the Benefits?

During this workshop we will give you the tools, knowledge and techniques that you can use to drive targeted traffic to your business.

We will explain SEO to you in laymans terms, so that you can manage your own SEO in-house.

This workshop is not just about keywords, this is a complete digital marketing workshop for your business.  We will look at:-

  1. How Google works
  2. Website optimisation (yes, the keywords and tags and what it all means.)
  3. Social media on online marketing to help with SEO.
  4.  The importance of refreshed content on your site.


Learning approach

All of the Green Umbrella workshops are a little bit different to anything that you have previously attended.  We have squeaky giraffes for a start! Julia is renowned for her ability to make even the most technical of questions easy to understand.   We assure you that you will leave this workshop with lots of homework and be motivated with ideas and enthusiasm to get your business higher in the Google rankings. 

at iCon Environmental Innovation Centre
Eastern Way
Daventry, United Kingdom

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