Analysing the Effectiveness of Your Internet Marketing
Event on 2015-04-30 10:00:00
Small businesses must think of their online presence as one entity with many customer touch points. Each of those touch points must effectively convey the organisation’s brand and message to the customer.
This workshop will assist the small to medium enterprises or not for profit organisations in using a number of online tools to analyse their web presence to answer answers questions such as:
How well can your business be found when someone searches?
Is your brand consistent across all of your online properties?
How is your business seen with respect to your competition?
Evaluating how you are perceived online will help you pinpoint areas that need attention, enabling you to develop a better online marketing plan.
158 Lawrence Street