Animal Lovers Develop Pet-Focused Web site to Promote Security and Safety Tools

Big Stone Gap, VA (PRWEB) February 12, 2010

Martha and Rusty Necessary reside in the rural mountains of Virginia, just along the southwest corner. The tranquil and farm-like town they call home brings them peace of mind and satisfaction; however, it also brings them regular encounters with stray animals.

“As lifelong animal lovers, pet safety has always been a concern we share. We’ve had dozens of stray animals show up at our door – primarily dogs – but no matter the species, it breaks my heart to see a homeless pet,” Martha said.

In an effort to establish safety and security resources for pets, the couple developed a Web-based business,, in December 2009. Here, pet owners may browse through an assortment of pet necessities designed to keep animals sheltered and happy.

Containment resources such as wireless, underground fence systems, pet carriers and strollers encompass the feature merchandise available as they ensure animal security. Another prominent group of products are the GPS devices for dogs, ideal for the sportsman who enjoys the great outdoors; we’ll call it plan B in terms of providing pet safety.

Shoppers may also choose from a variety of remote trainers, pet feeders and cat furniture. Be sure to check back often as the Necessarys will continue to update their merchandise; within the next year they hope to introduce organic pet food, which has already been deemed delicious by their dogs.

To learn more about the current and soon-to-be-added products available through, shoppers are encouraged to visit the Web site’s newly formulated blog, This interactive tool will also be used to share stories and personal experiences, which the couple considers to be fond memories, with all kinds of animals.

Stop in today to discover quality products at affordable prices; we don’t sell products that I’m not knowledgeable about, she noted – you have my word.

About the Company: is owned and operated by animal lovers and Web entrepreneurs, Martha and Rusty Necessary.

Martha and Rusty Necessary

(800) 383-5112

iePlexus, Inc.

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