Apple Expanding 'Buzz Marketing' Team Focused on Product Placement

Apple Expanding 'Buzz Marketing' Team Focused on Product Placement
Apple yesterday posted a job listing for a "Buzz Marketing Manager" based out of New York (via Dwight Silverman and Business Insider), with the description outlining a position responsible for managing such areas as product placement in film and …
Read more on Mac Rumors

Bell and Howell Partners With Experian
Bell and Howell has announced a partnership with Experian Marketing Services that will augment its Go Data list hygiene tool with some of Experian's wide-ranging customer acquisition databases. Marketers using Go Data will henceforth have access to …
Read more on Direct Marketing News

Marketing gets its moment on earnings calls
Procter & Gamble, Coca-Cola, Unilever, Heineken, Microsoft, McDonald's, and Samsung were among the companies detailing their spending and investment in marketing in first-quarter earnings reports, a tactic picking up speed when compared with previous …
Read more on PRWeek

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