Apple hires Nike social media pro Musa Tariq as digital marketing director

Apple hires Nike social media pro Musa Tariq as digital marketing director
While Apple has maintained Facebook and Twitter profiles for select products and services (and not much else), Tariq has spent the past two years creating viral marketing campaigns for Nike. Prior to that, he worked closely with Angela Ahrendts— Apple …
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Not All Marketing is Digital Marketing
We probably shouldn't be saying this. It needs to be said, though, that as digital as our world gets, as Internet-addicted as we all come to be, as viral as marketing becomes, there's still a place in this world for analog stuff. Not all marketing is …
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Nervous about digital marketing? It's as easy as riding a bike
In the next several weeks, we're going to explore the world of modern marketing together. With 20 years advertising and marketing experience from A to Z, from traditional advertising to merchandising to customer input to public relations, I can offer a …
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