Apple Music's recipe for a streaming hit? Cash, cards and marketing muscle

Apple Music's recipe for a streaming hit? Cash, cards and marketing muscle
When Apple unveils its revamped music service Monday, it will mark a “tipping point” for mass acceptance of streaming over downloads, predicts Sony Music CEO Doug Morris. The new streaming service, which Morris says will be unveiled tomorrow at …
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PromaxBDA Marketing Conference Critical in Constantly Changing Industry
When a cross-section of marketers from television and other sectors converge at the JW Marriott in Los Angeles for the three-day conference, a transformed and continually transforming landscape will be at the top of the conversation in and around the …
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Why Your Business Need To Focus On Online Marketing
For many small to medium business, traditional offline marketing can seem expensive and slow. Anyone who has ever priced up the cost of direct mail, or placed an advert in a local paper will know this first hand! A huge benefit of marketing Online is …
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