Apple's First SocialMedia Guru on the No. 1 Way to Market Your Brand

Apple's First SocialMedia Guru on the No. 1 Way to Market Your Brand
Peter Friedman ran social media for Apple before it was even called social media. Working directly with Steve Jobs starting back in 1984, the Harvard Business School grad oversaw AppleLink, which spun off as the beginnings of AOL (America Online).
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Report: Social Media Plays Substantial Role In Driving Holiday Sales
And 92% of marketers say they will spend the majority of their social media marketing budget on Facebook. “Facebook is the referral King but Pinterest is the social referral queen,” said Heckenberger. “Last year Pinterest was a huge seller for brands.”.
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Soci Raises .5M to Expand Social Media Management System
Instead, the goal for social media marketing has shifted to building an audience that is engaged, and supportive of your business, cause, or community. “The key to social media is content,” Khoury says. “You can't just inundate [fans] with coupons and …
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