Applying AIDA to Digital Marketing

Applying AIDA to Digital Marketing
Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how to target your audience correctly and how a consumer's general decision making process works when …
Read more on Search Engine Journal

TV Ads and Digital Marketing: A Symbiotic Relationship, Says The DRTV Centre
Leading TV advertisers are using advanced econometric techniques which demonstrate that TV advertising and digital marketing (including social media), when used in combination, are significantly more effective than TV advertising or digital marketing …
Read more on PR Web (press release)

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