Are You Breaking Your Content Marketing Budget?

Are You Breaking Your Content Marketing Budget?
There are a couple of ways in which content marketing can be ineffective, then, and the most obvious is that you simply don't bring in the leads and conversions you need to make it worthwhile. More insidious is the possibility that you may be getting …
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[Report] Content Marketing a Key Element in Quality B2B Lead Generation
Business-to-business companies are flocking to content marketing to increase B2B lead generation, according to a Starfleet Media report. The 2014 Benchmark Report on B2B Content Marketing and Lead Generation found that most B2B companies are …
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Have We Reached the Content Marketing Saturation Point?
Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content …
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