As a Content Marketing Tool, Retargeting Offers Rich Rewards

As a Content Marketing Tool, Retargeting Offers Rich Rewards
Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer's Retargeting Guide, 88 percent of enterprise marketers are retargeting consumers after a first website …
Read more on The Content Standard by Skyword

Q&A: Oracle's Sylvia Jensen on high-volume content marketing
Sylvia Jensen is director of EMEA marketing at Oracle Marketing Cloud, who will be speaking at at our Festival of Marketing event this Thursday. I've been asking Sylvia about her forthcoming presentation, and her views on automation in content marketing.
Read more on Econsultancy (blog)

[Study] How Using LinkedIn and Other Social Platforms Helps Content Marketing
Using LinkedIn and other social media channels as a distribution strategy is a new approach marketers are using to take their campaigns beyond the creation of relatable, click-worthy content. According to MarketingProfs' 2015 B2B Content Marketing …
Read more on The Content Standard by Skyword

Leave a Reply