As sales falter, Ford taps new marketing chief

As sales falter, Ford taps new marketing chief
DEARBORN – The man behind those Allstate Insurance "mayhem" television ads has been picked to lead marketing at Ford Motor Co. Mark LaNeve, a former marketing chief at General Motors Co., will start the new job on Feb. 1. He'll try to reverse Ford's …
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Beaufort water utility signs marketing agreement with HomeServe
A second public water utility in South Carolina has signed a marketing agreement with HomeServe USA, a private warranty company. Under the terms of a contract that the Beaufort-Jasper Water and Sewer Authority signed with the company on Monday, …
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Dish Turns to Millennials to Create Marketing for Sling TV
While Mr. Eisen declined to reveal the agency it's working with on the creative, he said that actually everyone involved with the marketing are millennials. The satellite operator announced at the Consumer Electronics Show this week that its slimmed …

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