At Wimbledon, a Power Broker Gambles to Reassert Its Marketing Magic

At Wimbledon, a Power Broker Gambles to Reassert Its Marketing Magic
IMG has long been the market leader in the hawking of tennis players. The company was founded in 1960 by Mark McCormack, an American lawyer who saw a niche and began making money from it by reaching a handshake agreement with the star golfer …
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15 Digital Marketing Experts To Meet At ad:tech Asean 2015
Singapore is the hub of digital marketing in Asia, and the ad:tech Asean 2015 event, being held July 7-8 at the Suntec, is the premiere gathering of digital marketing experts in the region. Full disclosure: I snuck into the group somehow and will be …
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Marketing meets IT: How the two teams can put the gloves down and work
Join us for this live webinar on Thursday, July 9 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Marketers used to rely on third-party market research, a few focus groups, and their best gut instincts to figure out what might appeal to …
Read more on VentureBeat

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