Atlanta Advertising Agency BKV Shares Analytics Field Knowledge with Georgia State University Graduate Students

Atlanta, GA (PRWEB) May 13, 2015

BKV, a full-service direct and digital marketing agency, is working with Georgia State Universitys Robinson College of Business providing analytics instruction to graduate students working in the colleges Big Data Lab at the Institute for Insight. Beverly Wright, VP/Director of Analytics at BKV, is working closely with the Institutes Director, Harold Ball, to execute client-focused experiential learning in analytics and model-building.

The focus of our lab, and of our graduate academic program, is to provide our students with both the relevant tools for them to contribute to the rapidly developing field of big data analytics, and project experiences in which they refine their advanced data science skills, said Mr. Ball. Projects like those in which BKV is providing support, are a key part of our student experience.

Through their collaboration with the GSU graduate program, BKV is poised to share their unique approach to analytics, as well as other vital marketing tactics they use for their clients. As someone with extensive experience with Georgia State Universitys Robinson College of Business, Im especially honored to support Mr. Ball’s work and participate in the early success of the Institute for Insight, noted Dr. Wright. I’m extremely appreciative of the opportunity to represent BKV in this endeavor.

About BKV

BKV is a full-service direct and digital advertising agency that specializes in using data-driven strategies that drive business results. BKVs client portfolio includes local, national and global brands. The agency provides digital and traditional media services, including creative design, web development, CRM, paid media (online and offline), SEO, social media, digital PR, direct mail, DRTV, database management, and analytics and data modeling. For more information, visit

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