Audience targeting even more important for 2014 social marketing

Audience targeting even more important for 2014 social marketing
Social media marketing is becoming more science than experiment as consumer behavior studies surface. Smart brands will recognize how various demographics use each network to share information and interact with others, using this insight to craft …
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Field Notes: Is Social Media Marketing Relevant?
My column Does Marketing Matter? was so well received, I thought it worthwhile to plumb a bit deeper into the adoption of social media marketing and its relevance for the PCB industry. This subject matter is anything but simple. The best I can offer is …
Read more on PCB007 (press release)

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