August 11 AAM Chicago Meeting – Content Marketing for Accounting Firms

August 11 AAM Chicago Meeting – Content Marketing for Accounting Firms
Event on 2016-08-11 11:30:00
Join the Chicago AAM Chapter for networking, lunch, and a presentation on Content Marketing for Accounting Firms. Content Marketing for Accounting Firms How to share your expertise – online and offline – to increase brand awareness, establish yourself as a leader in your field, and attract your ideal clients.  In this workshop, we will cover the content marketing process from A to Z, including: Why bother with content marketing How content marketing is evolving Knowing what your audience wants Developing a unique point of view to cut through the noise Planning your content wisely Making the most of each piece of content Choosing the right distribution channels Assessing and revising your strategy Plus, practical tips to get it done without losing your mind! About the Presenter – Valeria Basso With over 10 years of experience, Valeria is a marketer who hates marketing…at least in the way it’s traditionally done. She believes that marketing should be about inspiring and helping customers gain new insights about themselves, not boasting about how awesome a company is. Valeria helps small businesses craft a compelling, authentic brand story that goes beyond products and services and has the customer at its center. She then helps her clients create a consistent brand experience that brings their brand story to life, online and offline. Prior to starting her own business, Valeria worked in marketing, branding, and public relations for corporations and family-owned companies in the travel, sports, entertainment, and design fields. When: Thursday, August 11 Time: 11:30 AM to 1:30 PM Where: South Branch Tavern & Grille 100 S. Wacker Drive Chicago, IL 60606 Note: Due to rising fees at South Branch, we needed to raise our downtown ticket prices to .  We hope you can join us! 

at South Branch
100 S Wacker Dr
Chicago, United States

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