Author John Colascione Releases Search Engine Optimization Book on Kindle

New York, NY (PRWEB) November 10, 2013

For over a decade, John Colascione, President and Chief Executive Officer of Searchen Networks Inc., has been researching search engines like Google, Yahoo and Bing. Colascione has spent thousands of hours evaluating each individual search engine, their algorithm, comparing them with changes in web site architecture, and measuring the differences that particular changes have on a sites overall visibility within search engines.

Mastering Your Website is available in print and now Amazons Kindle Store.

“This book is designed to be useful to everyone including small business owners, beginning website managers as well as advanced website developers and marketers,” said author

The opening chapters cover the basics before Colascione dives into the more detailed information people need to fully understand their website and the importance of marketing a website on Google.

The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms like Google Panda and Google Penguin which ultimately determine how high websites are ranked.

For more information on this book or to order a print edition with either Amazon or from Barnes and Noble, please visit

About the Author

John Colascione, an acknowledged expert in search engine optimization, is the President and Chief Executive Officer of Searchen Networks Inc., an Internet Marketing and Search Engine Consultancy Firm in New York. Qualifications: Ten (10+) years of web site management and marketing experience in the Internet industries involving web site development, management, online advertising, online marketing, search engine optimization, social media marketing, consulting, server administration, brand development, content relevant advertising, and database administration. Education: Studies at Hendricks Institute of Technology, a trade school which prepares students for the information technology world.

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