Professional Diploma in Digital Marketing – September Part-Time Course

Professional Diploma in Digital Marketing – September Part-Time Course
Event on 2016-09-07 19:00:00
Format: Part Time (6 hours per week over 5 weeks – 30 hours total) Dates: Sep/6 – Oct/6, Every Tuesday & Thursday, 7pm – 10pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, West Kowloon, Hong Kong Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK0 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Lecturer: Patrick Tam, 3 Screens Strategic Advisors Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Lecturer: Dominic Powers, Executive Vice President & MD, International, Epsilon Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Lecturer: TBC Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Lecturer: Rudi Leung, TURN+ Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Lecturer: Patrick Tam, 3 Screens Strategic Advisors Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Lecturer: TBC Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. Lecturer: Yvette Yanne, Deputy General Manager, Nurun – Final lecture roster may change without notice. – TIME & LOCATION Dates:  every Tuesday & Thursday from Sep 6 to Oct 6, 2016 Time:  7pm to 10pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, West Kowloon, Hong Kong SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:

at The Good Lab
L1, The Sparkle, 500 Tung Chau Street,
Hong Kong, Hong Kong

Online Marketing for Photographers

Online Marketing for Photographers
Event on 2016-07-05 18:30:00
I speak to a lot of photographers that really struggle with marketing themselves online. They are brilliant photographers who may have set up a great website but are experience trouble in selling their services or prints online. Working as a Digital Marketing Specialist for a number of years, I know that this is an area that I can make a difference and help shed some light on what can appear to be a daunting subject. This has led me to create the Online Marketing for Photographers Workshop where I help photographers understand the different options that are available to them and in particular what they should be focusing on online. Here is what we will cover in this workshop: What is Online Marketing Why you should be doing Online Marketing What to consider before starting The different areas of online marketing Email Marketing Social Media Marketing Pay per click Marketing SEO Video Marketing What you should be doing If you are struggling to know where to start with online marketing and marketing your photography business, then this workshop is for you!

at Hornsby Leisure and Learning Centre
25 Edgeworth David Ave
Sydney, Australia

Easypaisa nominated for Global Mobile Award for the fourth consecutive time

Easypaisa nominated for Global Mobile Award for the fourth consecutive time
With SERP, we are providing educational stipends to female students of grades 6 through 10. This World Bank sponsored program seeks to improve gender equity in education for girls belonging to the bottom-of-pyramid families in rural areas of Sindh.
Read more on News Tribe

The “Right” Answers to 5 Burning SEO Questions of 2015
Combine that with (potentially) things like Return to SERP data (500 links from 400 sites – yet every user that clicks to that page from the SERPs leaves and clicks another SERP listing in less than 10 seconds?), and again you can see how G can qualify …
Read more on Search Engine Journal

Google Penguin Algorithm Should Launch In Weeks
Position of my keywords go from 1postion of 1page to 3rd on second page in SERP on Saturday but on early monday morning I checked the postion regain as was before. What is this happening I think Google is DANCING By Enjoying Weekend Holidays LOL …
Read more on Search Engine Roundtable

Create Your Profitable Internet Business Live training

Create Your Profitable Internet Business Live training
Event on 2015-11-10 20:00:00
In this 2 hours free training, we will unveil how we generating incredible profits in our first year of running an eCommerce business WITHOUT stocking your own inventory, handling Logistics, hiring staffs and without quitting your day job.

And how you can also achieve it too by following our strategies. Through our training, we will get new apprentices to be trained them to run your eCommerce business together with us and eventually to become future successful internet marketers.

More Info:
Contact: 012 – 3069883

Topics covered during the 2 hours Seminar:

1. How To Start A Profitable Internet Business Without Any Domain Name, Website Or Any Technical Skills

2. Run An Successful Online Business Without Stocking Inventory, Handling Logistics or Hiring Staffs.

3. How To Automatically Attract People On Facebook, Instagram & Twitter To Buy From You Even Without You Doing Any Selling. (With Live Proof!)

4. How To Turn Your Customers Into Your Raving Fans So They Will Continue To Buy From You Every Month And Get Even More Sales For You. Work Less And Earn More.

Venue: Oval Tower Damansara, 685, Jalan Damansara, KL (Opposite Tropicana City Mall)

Click The Link Below To Register Your Seat Today:
Contact: 012 – 3069883

at Oval Damansara
Sprint Hwy
Petaling Jaya, Malaysia

Oh My Blog! Let’s get social

Oh My Blog! Let’s get social
Event on 2015-10-22 18:30:00
Lu from Time Saving Heroes has teamed up with Matthew Jones from Space to run a combined seminar and networking event at The Red Hall Hotel on 22nd October. It is a fantastic opportunity for businesses in any industry to come together and network but will also provide the chance to find out a little bit more about blogging and content writing. In two 10 minute sessions Matt and Lu will cover why so many people are blogging, the benefits this can have on your online marketing and how to build an effective content strategy to place you as the expert in your field. There will then be a Q&A session. Refreshments and a buffet will be supplied.

at The Red Hall
Manchester Rd, Bury.
Rawtenstall, United Kingdom

Announcing A New Life Science Law Firm Ranking

Announcing A New Life Science Law Firm Ranking
For that reason, Breaking Media is launching a new ranking of life science law firms, to be published both on ATL and our sister site, MedCity News. We're going to deliver those rankings using criteria that matter to healthcare innovators. The project …
Read more on Above the Law

Morningstar Assigns Asset Valuation Vendor Ranking to eMortgage Logic
"The assigned ranking reflects Morningstar's assessment of EML's tenured management team, effective technology environment, comprehensive internal performance monitoring, pervasive enterprisewide risk-management infrastructure, and client-driven …

Carlton: TCU's defense, without six of top seven tacklers from a year ago
MINNEAPOLIS — Nothing comes neat and painless when you start the season as the nation's second-ranked team. Until Thursday night, TCU had only experienced all the warnings barked by its coaches throughout preseason camp followed by some …
Read more on Dallas Morning News

Josh Abbott Band Presents Toobapalooza

Josh Abbott Band Presents Toobapalooza
Event on 2015-08-08 19:30:00
with Kyle Park, Sean McConnell, Dolly Shine
A mere 57 seconds into the opening track of the Josh Abbott Band's She's Like Texas, you're likely to be hooked. One intro, one verse and one chorus are pretty much all that's required to recognize something special in the Texas-based act.The winding riffs that open "Road Trippin" have a weighty Southern-rock air about them, though the actual instrumentation-fiddler Preston Wait and guitarist Gabe Hanson breeze through the lines in unison-hints faintly at the western-swing heritage deep in their Texas roots. Bass player Daniel Almodova and drummer Edward Villanueva set a powerful, chugging rhythmic foundation that walks the line between commercial country and raw honky tonks.And Josh Abbott-the founder, lead singer and chief songwriter for the ensemble-evinces a slight Steve Earle character: breathy, fiery, intense.Those initial sounds set the tone for She's Like Texas, the sophomore album from the Lonestar State's best-kept secret. The project is deceptively simple in its approach, built around honest songs about real-life emotions with strong harmonies and winsome melodic hooks.But it's complex in its results. There's a joyfulness in the sonic foundations of "All Of A Sudden," "Brushy Creek" and "If You're Leaving (I'm Coming Too)," an ease in the de-stressing "Hot Water," a philosophical bent in the folksy "End Of A Dirt Road" and a reflective sadness in the closing ballad "Let My Tears Be Still."There are so many emotions tied into the album that the listener is guaranteed to feel something."The most important idea that I write songs with is that they're autobiographical," Abbott says. "Nearly every song I write is a true story of mine, or of someone I know."That truthfulness breeds passion for the material. And that passion comes through in the performances, both in the recording studio and on stage. It's why the Josh Abbott Band has quickly become a Texas institution, selling out many of its shows in the region-and why its talents can't be confined for long to the Lonestar State.Texas has its own sound within country, and acts have been able to make a living inside its borders while the rest of the U.S. looked the other way. But the walls that once separated the state's multi-genre sound from country's mainstream dropped for many of its most important acts in the last decade. After more than 15 years as a live Lonestar mainstay, Jack Ingram won the Academy of Country Music's Top New Male Vocalist award in 2008. The rough-and-tumble Randy Rogers Band claimed a pair of Top 10 country albums, Pat Green picked up a trio of Grammy nominations, and the Eli Young Band broke into country's Top 15 singles chart for the first time in 2009."Those guys paid their dues by playing a lot of venues where they probably got paid 0 and a case of beer," Abbott notes. "Texas music wasn't really being played on the radio very much. But now because of the hard work of all those guys, over time, it's become kind of its own genre and now all the stations in Texas and Oklahoma play it, and it's been able to create a whole new environment of music for us."It was that very environment that bred the Josh Abbott Band in the first place. While studying communications and political science at Texas Tech in Lubbock, Abbott and his Phi Delta Theta comrades frequently partied at the Blue Light Live, a downtown club on Buddy Holly Avenue that's been a linchpin for such hard-scrabble acts as Cross Canadian Ragweed, Wade Bowen and Golden Globe nominee Ryan Bingham.During one Blue Light visit with a couple of friends around 2004, Abbott saw the Randy Rogers Band for the first time. He would never be the same."It was packed," he remembers. "I watched them play and how they moved on the stage, how they sang their songs, and how they connected with the audience. I literally looked at my friend-and this is the story she tells to this day to her friends-and I said, 'I think I can do that.' She was like, 'What are you talkin' about ?' I said, 'I think I can be that guy on stage, singing and writing songs that people connect with. I think that I can do that.' She was like, 'Well, go do it.' That night or the next day, I started writing country songs."After doing a few acoustic open-mic nights at the Blue Light, Abbott and three frat buddies formed a complete band and started playing the club, where they were greeted by a full house their first night. Word spread quickly about the Josh Abbott Band, and soon they were opening shows for the acts they were trying to emulate: Cory Morrow, Pat Green and Robert Earl Keen, among them.Naturally, the early set lists were dominated by cover songs, but Abbott quickly realized any long-term success required that they establish their identity through original material."If we play a bunch of covers, we're gonna impress the crowd, but we're not gonna impress the band," he surmises. "I want other bands to be talking about us, so I just wrote a bunch of originals and we started practicing 'em."One song in particular, the sexually driven "Taste," motivated Josh Abbott Band fans in a way the group had not anticipated. Recorded cheaply as a demo and posted to the band's MySpace page, "Taste" has since garnered more than two million streams. When local listeners flooded Lubbock radio stations with requests, the station got a copy from Abbott and it won noon-hour listener contests for months on end."Being requested over George Strait," Abbott muses, "that's ridiculous!"Abbott quit his pursuit of a masters degree to devote his time fully to the band. He'd completed his course work and needed only to finish his thesis to wrap up his education. His family and friends thought he was nuts. Abbott, however, needed to commit to the music."I took probably 15 courses and averaged around a 3.5 doing it, so it's kinda like if I don't write my thesis, it doesn't mean I didn't get an education," he reflects. "To me, the value of the education is more important than the paper of the degree."If I ever decide the music thing's not goin' in the right direction, I can go back to college, but when you have a song that's on the radio and it's hot, you've gotta follow up on it because you may not have that opportunity again."The band quickly evolved. Fiddler Preston Wait-who trained at South Plains College in Levelland, where the alumni include Lee Ann Womack, Natalie Maines, songwriter-guitarist Jedd Hughes and Ricochet's Heath Wright-was hired to play on the band's first demo and soon joined the lineup permanently. When the original rhythm section dropped out, Wait brought in fellow South Plains students Daniel Almodova and Ed Villanueva, and JAB took on a more aggressive sound.Drew Womack, formerly with Sons Of The Desert, co-produced the vocals for their first complete album, Scapegoat, in Lubbock. A duet from that release, "Good Night For Dancing," featuring Charla Corn, gave them a second hit in the band's homestate and was one of the Top 15 songs of 2009 on the Texas Music Chart.For She's Like Texas, Abbott enlisted Eli Young Band associate Erik Herbst to co-produce the album in Denton. The difference is noticeable. The songs and arrangements are more focused, the sounds have more clarity, and there's a smart cohesiveness to the project, even when it veers from its central sound: bringing in Kacey Musgraves for a duet on "Oh, Tonight"; employing Roger Creager and Trent Willmon as guests on "End Of A Dirt Road"; or ending the guitar-centric collection with a piano-based ballad, "Let My Tears Be Still." "All Of A Sudden," released in advance of the album, became a Top 10 hit on the Texas Music Chart.Abbott wrote the bulk of the songs in April and May 2009, shortly after he'd gone through a rocky period in a relationship. It was personally difficult, but creatively inspiring, and the feelings he encountered during that period were central to She's Like Texas.Appropriately, he delivers the material in a voice that's both manly and sensitive. He sings about the relationships and small-town lessons in a dusty, masculine tone, but he's deft enough to consider-and understand-a woman's viewpoint."In order for the female audience base to really embrace you, you have to do one of two things: you have to either flatter them or empower them," Abbott suggests. "The empowerment comes from other girls, other lead singers such as Miranda Lambert and Carrie Underwood who kind of make girls feel like they're stronger than the man-the if-you-can-do-it-then-I-can-do-it-too kind of songs. I go the other direction, and I try to flatter them. When women come to our shows and they hear the songs, I like to think that they feel like we're kind of makin' 'em feel special."Abbott doesn't just talk about his concepts; he invests in them. He financed the entire album himself, he's given away thousands of the Brushy Creek EPs, and he's been known to toss freebies-coozies, T-shirts, ball caps, etc.-into the crowd during his shows. He released She's Like Texas on his own Pretty Damn Tough label (the PDT initials mirror the acronym of his Phi Delta Theta roots), and Thirty Tigers-an indie marketing company that's helped build careers and projects for Kathy Mattea, Justin Townes Earle and James McMurtry-supported his belief by signing on."The way I see it, it will come back," Abbott says of his investments. "It might be in dollars, it might be in fans' loyalty, it might just be that they remember you for giving them something for nothing. You may not be able to trace the way in which that comes back, but it will."With She's Like Texas, it's paid off in the form of a sturdy, emotional album that sets up the do-it-yourself Josh Abbott Band as the Lonestar State's next authentic breakout. It might take years to analyze the depth of the sound, but it takes only minutes-maybe just seconds-to recognize the powerful uniqueness it adds to Texas music, and to the whole of country music. 2010 Josh Abbott Band

at Whitewater Amphitheatre
11860 FM 306
New Braunfels, United States