Facebook Advertising Avanzado para Negocios

Facebook Advertising Avanzado para Negocios
Event on 2017-11-17 09:00:00
El alcance orgánico de las publicaciones en Facebook ha descendido de 16% en el 2012 a 2% en el 2016, es por esta razón que toda empresa que utilice Facebook como canal de comunicación debe conocer cómo comprar publicidad correctamente. Aprende a comprar publicidad en Facebook, mejora el alcance, obtén más “engagement” y logra el impacto que deseas. Este taller es uno avanzado donde los participantes deben tener conocimiento básico de la compra de Ads a través de Facebook. ¿Por qué este Taller es tan importante? La publicidad en Facebook es esencial para cualquier negocio o marca que intenta llegar a sus clientes. Los anuncios de Facebook bien orientados pueden atraer nuevos clientes y retener clientes antiguos en la misma publicación. La publicidad en Facebook puede aumentar la credibilidad de tu empresa y tu presencia en el internet. Cada vez más empresas y negocios dirigen su presupuesto de mercadeo y publicidad al área digital, y tú debes aprovechar esta oportunidad. ¿A quién va dirigido? ●     Profesionales que ofrecen servicios o venden productos ●     Dueños o personal administrativo de negocios o empresas ●     Profesionales dedicados al mercadeo o la publicidad Si ya estás utilizando Facebook Ads para tu negocio, este Taller te ayudará a mejorar los resultados que estás obteniendo.  ¿Qué vas a aprender? Entiende la estructura, administración y seguridad de una cuenta de Facebook, Advertising y la configuración y manejo de un Business Manager junto con su estructura de permisos de usuarios. Entiende como configurar el “Facebook Pixel” para un mejor seguimiento de los resultados, medir exactamente las conversiones y optimizar tu campaña, configura eventos estándar y conversiones personalizadas. Entiende cómo funciona la orientación a públicos específicos y el desarrollo de una estrategia de focalización centrada en alcance y precisión, diferencia entre público principal, “custom” y “lookalike”. Aprende como crear, administrar y optimizar campañas de Facebook, hacer análisis de resultados y planificación de presupuesto.  ¿Qué debes saber? Este taller está dirigido a dueños de negocios, profesionales del mercadeo o empresarios que quieren utilizar las herramientas de Facebook para su negocio, y requiere de conocimiento básico sobre Facebook Ads. Todo el material se explicará paso a paso y de manera sencilla, con el propósito de hacerlo accesible a todos los participantes. ¿Quién ofrecerá este Taller?  Luis A Rivera Colón Consultor de Mercadeo Digital y Tecnología de Mercadeo para Ejecutivos & Agencias de Publicidad Profesional del mercadeo digital con más de 10 años de experiencia en productos de Google , Plataforma de Publicidad de Google, Analitycs, SEO, SEM, Facebook Advertising y publicidad.  … ha manejado directamente mas de +0,000.00 en compras de Medios Digitales (2015 – 2016) Consultor de varias Agencias de Publicidad en Puerto Rico y EU en el área de compras digitales. El seminario se ofrecerá en el Centro de Empresas Emergentes en Valle Tolima, Caguas.Mapa de Localización: https://www.google.com/maps/place/Inova+Caguas/@18.238125,-66.0522717,17z/data=!3m1!4b1!4m5!3m4!1s0x8c0344cbb2a1cc8d:0xd79cfa66a8bf1e09!8m2!3d18.238125!4d-66.050083Coordenada GPS: 18.2381,-66.0522Comienza a las 8:30 AM con el registro y a las 9:00 AM comienza el seminario hasta las 12:00 PM.INCLUYE: Desayuno continental y merienda. Le recomendamos llevar abrigo.Para más información puede llamar al (787) 955-0003.Políticas de Cancelación y Devolución:Se devolverá al (los) participante(s) la totalidad del dinero sólo si la cancelación es notificada con no menos de siete (7) de antelación a la fecha del evento. La notificación deberá ser enviada por correo electrónico a migdalia.sierra@amsspr.com. No se aceptarán cancelaciones por teléfono. Si la cancelación es notificada con menos de siete (7) días de antelación al evento se le ofrecerá un crédito por la cantidad pagada que podrá ser utilizado en el próximo evento. Éste crédito será válido por un (1) año desde la fecha de efectuado el pago. Si el participante no se presenta el día del evento sin notificación previa, no será elegible para crédito ni para reembolso. Nos reservamos el derecho de cambio de lugar, fecha, o cancelación del evento por falta de matrícula y/o por causas ajenas a nuestra voluntad. En el caso de que el evento sea cancelado, el participante tendrá derecho a recibir la devolución de su pago (luego de deducir el cargo de Eventbrite.com), o podrá recibir un crédito para el próximo evento, según lo requiera el participante.

at Inova Caguas
Calle Principal
Caguas, Puerto Rico

Como levar seu filho ao sucesso.

Como levar seu filho ao sucesso.
Event on 2016-09-02 19:00:00
Que sucesso você quer para o seu filho? Você sabe como fortalecer a autoestima do seu filho? Como criar filhos independentes e corajosos? Imagino que sim, também imagino que você queira saber o que 48 pesquisas ao redor do mundo descobriram sobre estímulos e limites na infância. A educação que você dá vai gerar o adulto que você espera? Queremos compartilhar com você o que existe de mais moderno na neurociência, coaching e educação. Tudo o que aprendemos sobre educação ao longo da vida é de certa forma hereditário. Todo esse conhecimento que nos fora transmitido foi extremamente importante, mas será que foi o suficiente? Será que os mesmos erros precisam ser cometidos? É necessário incluir algo novo na educação? O que você faria se soubesse como a mente do seu filho funciona? Nessa palestra apresentaremos uma nova maneira de ver e contribuir com o desenvolvimento dos nossos filhos. Considerando as mais novas descobertas na neurociência, ferramentas de coaching e inovações educacionais. Aprenda: Como fortalecer a autoestima do seu filho. Os 5 pirores erros na educação. Conheça o perfil natural da criança. Como impor limites sem traumas. Reprogramando seu filho para o sucesso As três crenças para o sucesso Participe da palestra: COMO LEVAR SEU FILHO AO SUCESSO No dia 02 de Setembro de 2016, no Pátio Jardins às 19:00 hs Existe uma revolução na educação e você pode fazer parte dela!

at Pátio Jardins
Jerônimo de Albuquerque Maranhão , Calhau
São Luís, Brazil

Retail, Luxury and Fashion SEO

Retail, Luxury and Fashion SEO
Event on 2016-07-14 08:30:00
7thingsmedia invite you to one of our breakfast events. The session is a brand-only event which witll have a focus on SEO for Luxury and Retail brands Agenda: 8.30 – 9.00 Networking breakfast 9.00 – 9.30 Welcome notes by Chris Bishop, Founder & CEO of 7thingsmedia 9.30 -10.00 Luxury SEO by Sandra McDill, Chief Digital Office of 7thingsmedia 10.00 – 10.15 BREAK 10.15 – 11.00 Guest speaker – to be confirmed 11.00 – 11.30 Networking

at Aubin Gallery
64-66 Redchurch Street
Bethnal Green, United Kingdom

Content Marketing Course London

Content Marketing Course London
Event on 2016-02-24 10:00:00
Content Marketing Course London Face to Face Training Course – Full Day 10am-4pm  Who should attend? The content marketing course is ideal for anyone involved in any form of internet and digital marketing, online content creation such as writing for the Web, sales or business development and social media . It is suitable for business of all sizes from all industries as well as agencies. This comprehensive one-day training course will provide an overview of content marketing, plus a practical guide to making it work for your business. You’ll learn how content marketing can be used to generate strong lead generation funnels for your business and how you can use content to continue to nurture these leads for conversion to customers. Course Level: Suitable for all levels. The content marketing course will focus on achieving 3 key objectives; Learn  techniques & tools used for effective content marketing Learn practical and proven strategies to generate leads & ultimately increase business profits Have the ability to apply a content marketing strategy and framework to your business  Where is the course venue?   Content Marketing Course London – Business Consort’s Aldgate Venue: 150 Minories, London EC3N 1LS Accreditation for CPD hours This content marketing course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.  What’s included? Includes refreshments, lunch, all course materials and unlimited post course support. Each section of the course will provide ideas for generating leads for your business through proven strategies – The best bit is because we’ve done all the work you so you just take the template and mold it to enhance your business. We will provide you with planning templates and tools plus action checklists to keep you focused and on track. This practical course is not just strategy it’s packed full of ideas, tools and resources that will act as the framework to your life cycle marketing plan. You need no technical knowledge as we provide easy to use digital tools and resources for email, social, web and internet marketing and advertising. What will you learn? Following this training course, you will be able to:  Create a content marketing strategy and framework for your organisation How to identify what makes good content What different types of content types and how to create them Pull together a content library from current resources Identify the best content marketing mix for your business What publishing options and tools there are and how to use them How to use multiple channels for content marketing – Email, blogging, landing pages & micro sites, social media, PR, article marketing How to write SEO optimised content for the Web Use content marketing to generate leads through lead funnels How to attract your target audience and segment them top market more effectively Use marketing automation to nurture your leads for conversion How to use content marketing to encourage user generated content Use content marketing to become an influencer and trusted resource Guidelines and best practice using our 7 steps to success planning process Apply proven methods using real life examples and case studies Tracking and measuring success Course Trainer Dawn McGruer FRSA       This training course will be hosted by Dawn McGruer FRSA. Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing. She has trained 1000’s or organisations including some of the world’s largest Global brands across most industries. Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners. Please bring laptops as the course is interactive.

at Business Consort Offices London
150 Minories
London, United Kingdom

Australia ranked third-last in climate change performance of 58 countries

Australia ranked third-last in climate change performance of 58 countries
Australia has come third last in an annual assessment of 58 nations' climate policies, with only Saudi Arabia and Kazakhstan ranking worse. The assessment by Germanwatch and Climate Action Network Europe was released at the Paris climate summit, just …
Read more on The Guardian

SEO: iGB and Blueclaw assess the Champions League betting market
"Looking at the off-site page, Oddsportal.com has a solid back link profile. This could be strengthened further and would help them climb up the rankings. With a lot of the keywords related to Champions League odds being long-tail phrases, which some …
Read more on iGaming Business

What your business needs to know about web, digital changes
With HTTP/2, your website loads faster, and you may get a rankings boost. According to Google's John Mueller, by the end of this year or early 2016, GoogleBot will support HTTP/2. That's why businesses should start thinking about updating to HTTP/2 now.
Read more on Savannah Morning News

topseos.com Reports eMarketing Concepts as the Sixth Top Search Engine

topseos.com Reports eMarketing Concepts as the Sixth Top Search Engine
NAPLES, FL, Oct 28, 2015 (Marketwired via COMTEX) — topseos.com has announced the rankings of the 100 best search engine optimization services for October 2015. eMarketing Concepts has been named the sixth best firm due to their impressive …
Read more on MarketWatch

BlueHat Marketing Named Top Search Engine Optimization Company in Canada by
NAPLES, FL–(Marketwired – November 17, 2015) – topseos.com, the independent authority on online marketing providers, has named BlueHat Marketing the best search engine optimization agency in Canada for November 2015. Each month the …
Read more on Digital Journal

Mexico captures purported drug capo near Texas border

Mexico captures purported drug capo near Texas border
CIUDAD VICTORIA, Mexico (AP) — Mexican soldiers captured the purported leader of a Gulf Cartel faction in the northern border city of Matamoros on Friday, government officials said. Renato Sales, Mexico's national security commissioner, said at a news …
Read more on Yahoo News

At least six rescued after scaffolding collapse near Houston stadium
Follow Yahoo News. · on Facebook · · on Twitter · · on Tumblr · · on Google+ · on Flickr.. News Home · U.S. · World · Politics · Tech · Science · Health · Odd News · Local · Dear Abby · Comics · ABC News · Katie Couric · Trending · Photos …
Read more on Yahoo News

The Morning Download: Yahoo Brings Mobile Users into Post-Password Future
Good morning. Yahoo Inc.YHOO -0.20% on Thursday launched a new service called Account Key, which replaces the use of a traditional password, thereby addressing one of the weakest of links in the chain of digital security. The service is available to …
Read more on Wall Street Journal (blog)

Big bingo brands lose ground to low authority domains

Big bingo brands lose ground to low authority domains
Using their proprietary organic ranking tool, Roadmap (http://www.stickyeyes.com/products/roadmap/), Stickyeyes analysed the top 100 ranking websites across 319 online bingo market keywords. These keywords generate 240,780 monthly searches in the …
Read more on CalvinAyre.com (press release) (blog)

Best Practices: How to Crowdsource Your Next Video Campaign
Marketing executives in offices around the world could review the more than 100 entries and winnow them down to the top picks. Crowdsourced video campaigns come with plenty of benefits. Instead of just a handful of proposals, the contests pull in …
Read more on AdAge.com (blog)

Google Helps Merchants Spot Product Opportunities
Google said this will show one the top 100 products not currently being offered, based on one's "Merchant Center product feed for each Google Product Category." … HookLogic's findings note shoppers go to an average of 2.7 websites to find what they want.
Read more on EcommerceBytes

Ranking the Milwaukee Bucks' 2015 Roster: Johnny O'Bye-bye

Ranking the Milwaukee Bucks' 2015 Roster: Johnny O'Bye-bye
He lasted all the way to #14 on our rankings of the Milwaukee Bucks' most valuable assets, ahead of players like O.J. Mayo, Zaza Pachulia, and Jerryd Bayless. As it turned out, each of those guys contributed far more to the team than O'Bryant, though …
Read more on Brew Hoop

Chinese cities on 2015 Global Liveability Ranking
Melbourne being ranked first cemented its positions with a flawless score of 100 in healthcare, education, and infrastructure and within the culture and environment basket. Incidences of terrorist shootings in France and Tunisia have been compounded by …
Read more on Junior College

Top Free Agent Defensemen in 2016: Ranking 1-5
The ranking will be based on a combination of four factors. First, the overall likelihood that the player will actually reach free agency. While difficult to judge with certainty, the list is more meaningful if it highlights the players most likely to …
Read more on My NHL Trade Rumors