B2B InBound Marketing & Lead Generation Spring 2013

B2B InBound Marketing & Lead Generation Spring 2013
Event on 2014-06-11 13:00:00

This class is for professionals who are working in marketing and advertising industry who want to increase conversions (calls, clicks, visitors, purchases, etc.) We will cover the principles behind creating leads and turning them into customers. We will discuss online advertising (Google AdWords), social media advertising and marketing (Facebook, LinkedIn, Twitter) as well as measuring analytics and results (Google Analytics), creating sales funnels and more. Learn sales & marketing strategy from one of the industry’s best so your marketing campaigns are ROI driven and results proven. Learn how to look at an account and determine the best way to create a comprehensive marketing plan. We'll cover everything from messaging, landing pages, calls-to-action, follow-up and viral marketing that can lead to actual conversions.  We'll also take a look at how to optimize your website so that it has the most relevant information for your customers.

B2B Lead Generation & InBound Marketing: Part 1 – June 11, 1-5:00 pm 

B2B Lead Generation & InBound Marketing: Part 2-  June 18, 1-5:00 pm

B2B Lead Generation & InBound Marketing: Part 3 – June 25, 1-5:00 pm 

Part 1 -Creating a Compelling Online Marketing Strategy 

The strategies for a successful campaign include staying on message, calls-to-action, incorporating social media and making it easy for visitors to convert into customers. We start this series by getting all your systems in place for optimal conversion rates. Learn how to create compelling landing pages that include specific CTAs (calls-to-action) such as watching videos, form submissions, demos, free trials, white papers, etc. Determine your "carrot" and how to drive potential customers to it. We will discuss messaging, positioning and social integration as well as basic Search Engine Optimization tips and the importance of content creation and blogging.  

Part 2 – Online Marketing & Advertising Strategies including Social Media Advertising Now that your messaging and landing pages are set up, learn how to drive targeted traffic to your site. This session will include setting up and creating advertising campaigns on Google AdWords, Facebook & LinkedIn as well as creating effective ad copy that can drive traffic. Learn the best way to use online advertising for B2B lead generation which is a whole different ballgame than driving public consumer traffic. We'll go over when to use social media versus search and display ads and if re-marketing is right for your campaigns. Learn how to grow your fan base and how to brand effectively for less with social media. We will also take a look at how to integrate your "carrot" for maximum lead generation.

Google Search & Display Advertising: Google AdWords is the more effective way to drive customers to your website. Learn how to set up an AdWords account properly and how to create a targeted campaign that will save you money and improve your ROI. We’ll teach you how people search and how to create a targeted keyword list including negatives.

Facebook Advertising: Learn how to create a highly effective campaign as well as a business page that can convert! Create a highly targeted campaign that will show ads to facebook users based on the city they live in, hobbies, interests and more. Take visitors to your website or have them become fans of your facebook page where you can deliver updates to their news feeds. We’ll help you determine which advertising strategies are right for you. We’ll also touch on the new Facebook Timeline feature and pages that convert.

LinkedIn Advertising: LinkedIn advertising is a huge opportunity for lead generation for B2B companies. Business messages are well-received in LinkedIn’s professionally focused environment. In addition, LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on members of particular LinkedIn groups. This is different—and arguably better-suited for B2B—than Facebook ads, which typically target users by lifestyle interests (such as gardening, music or religion).  

Part 3 – Lead Path, Sales Funnel & Measuring Analytics & Conversions  Now that you are driving targeted traffic to your compelling landing pages, learn how to measure and quantify your advertising efforts as well as how to continue the sales funnel with lead nurturing. Learn how to analyze your traffic reports, how to optimize your campaigns, how to determine whether your should be using mobile ads, re-marketing and how to quantify the results. Learn how to create the most effective campaigns that are driving traffic and conversions without wasting advertising dollars. Your online advertising efforts are not just about getting clicks, they're about making sure those visitors are converting to customers. Learn how to correctly set-up and manage Google Analytics in conjunction with your online advertising efforts. Learn how to track web visitors and turn those visitors into qualified leads. Introduction, Comprehensive Account Set-Up, Report Fundamentals and more. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online. Cut wasteful spending when you use tangible data to optimize your online advertising campaigns. Class Objectives: 

  • Stay in touch and create loyal repeat customers– Learn best practices for social media messaging and account management through organic traffic and paid search.
  • Determine your marketing goals — No matter how much you promote or advertise, if you don't have a solid marketing message you may be losing conversions. Determine what sets you apart from the competition and how you can capitalize on your story to make yourself or your business a more compelling commodity.
  • Reach a targeted audience online — Learn how to create highly targeted advertising campaigns that will reach the a specific audience and keep your costs as low as possible.
  • Easily track and monitor client conversions with simple, straightforward reporting using Google Analytics. Don't waste money on efforts that don't convert.

 If you are in the marketing and advertising field but don't have a deep understanding of online advertising and analytics, this is the class for you! Want to go more in-depth with Google AdWords & Analytics? Check out our Google AdWords Certification Classes & Google Analytics Certification Classes. In-class training starts in  February 2014. 

About your Google Analytics Seminar Leader:

Ted Kozlowski: Silicon Valley veteran and current President of DemandQuest, Ted Kozlowski is a seasoned technology sales and marketing executive. He’s been a featured speaker and teacher in North Carolina, California and Minnesota representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina, Homestore.com, Computer Associates and many more. He has shared his expertise on social media strategy, Google AdWords Advertising, Google Analytics and InBound Marketing with local chambers and at national conferences. He has a passion for helping small and medium sized business owners learn how to increase their online presence and generate new business while avoiding scams.


DemandQuest: the Twin Cities' only Google Certified Partner offering complete training. DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes. The most comprehensive in-class training in the Upper Midwest!Click here to watch testimonials from previous DemandQuest students 

at DemandQuest HQ
2112 Broadway Street NE
Minneapolis, United States

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