B2C Lessons for B2B Brands
Event on 2015-08-26 18:00:00
Are B2C and B2B marketing strategies really all that different? How about we discuss it over some pizza? Why let B2C brand managers have all the creative fun? B2B doesn't have to be dull. B2C and B2B marketing strategies are more similar than you might think, so let's leverage that to learn from one another. Join us for an informative and delicious (pizza and salad will be served) after-work learning and networking event that explores how B2C "success story insights" can be strategically useful to B2B marketers. This event is NOT a lecture, it's interactive. First, we'll have a lively panel discussion with some consumer marketing practioners. Then, we’ll all team up into breakout groups for some practical business simulation exercises. Who should attend? YOU, if you’ve ever asked these questions…. How do I differentiate my business from the competition? I know I need a brand to differentiate my business, but how? We need to improve our brand, but where do we start? We have a unique value proposition, but how do I tell my customers? You will do some great networking, learn some tricks to promote your company and have fun! Meet the Moderator: Stephanie Grayson (@critiques4geeks on Twitter) is a content marketing and social media enthusiast and expert. Most recently she held the role of Senior Director of Social at a prominent content marketing agency in New York. Previously, she was the Social Media Editor at Yahoo Finance. Meet the Host: Gordon Adelsberg (@WeTeachGeeks on Twitter) is CEO and Chief Learning Officer at Communication for Geek®. He has develped nationally distributed branded products and has more than a decade of management consulting experience. Meet the Panelists: Mike Caruso is the classic CPG (consumer packaged goods) brand manager. Currently Mike is building brands for Post Foods where he has launched dozens of new brands and line extentions. His work on the Honeycomb “Shine On” campaign was nominated for the 2014 ANA Multicultural Excellence Award. He was also owner and operator of Mike’s Cheesecakes in Germantown, MD. Jillian Jackson (@OneJillian on Twitter) is a very resourceful "question answerer" and constant information seeker. Her career spans print and direct marketing, search engine marketing, digital advertising and community management. With experience on the agency and brand side of marketing, she is versed in data-based, agile marketing strategy. Shiseido Ruiz (@SocialShiz on Twitter) is currently the Social Media Manager at Highgate Hotels, a portfolio consisting of hotels and resorts with over 40 locations globally, totaling more than 25,000 rooms. Shiseido strategizes and executes initiatives in the digital, social media, ecommerce, & partnerships spaces across all Highgate managed brands & independent hotels in the portfolio. Shiseido is also an award winning video content producer. His work has appeared on digital publishing sites such as Fstoppers, Mashable, Petapixel, AOL Travel, Elle, and GQ Magazine. FAQs: Are there ID requirements or an age limit to enter the event? Yes, you MUST bring photo ID to enter the venue, and you must pre-register. Where can I contact the organizer with any questions? Contact firstname.lastname@example.org Is my registration/ticket transferrable? Tickets are not refundable and not transferrable. Each participant should individually register.
at All Covered – IT Services from Konica Minolta
485 Lexington Ave , 19th Floor
New York, United States