Baby Furniture Plus Association and PLUSH Partner to Unveil Industry Changing Announcement at 2013 Show

Los Angeles, CA (PRWEB) May 09, 2013

Jina Park, CEO and Founder of PLUSH, is proud to announce that PLUSH and Baby Furniture Plus Association (BFPA) are set to unveil an exciting new industry changing announcement come this years 2013 PLUSH Shows Welcome Breakfast. The breakfast will be held on Friday, the first day of the three-day luxury baby and toddler trade and consumer show held June 7 8 for buyers as well as June 9 for the consumer day show at the Hyatt Regency Plaza in Los Angeles, CA.

Stemming from their partnership for this years show, announced just this March, this announcement is set to empower both PLUSH and BFPA to further develop their growth strategy within the juvenile industry.

Baby Furniture Plus Association feels great about our healthy new partnership with PLUSH! The PLUSH show offers what our retailers need to set themselves apart and make a difference with their businesses, says Beth Jarabek, Executive Director Baby Furniture Plus Association. Together, BFPA and PLUSH have been working diligently to formulate some exciting changes and transformations. We look forward to announcing this new direction at the PLUSH show and I encourage all retailers and manufacturers to join us as we embark on a new and bright future for our industry.

“PLUSH is extremely excited have partnered with such a respected, established and like-minded organization like BFPA to announce some new changes to the baby and juvenile industry. We hope everyone can take part in our upcoming show to share in this reveling industry news, said Jina Park, CEO and Founder of PLUSH.


Baby Furniture Plus Association is a trade association with more than 26 years of experience. BFPAs mission and vision encompass the associations dedication to helping the juvenile retailers operate highly successful and profitable businesses that provide an exceptional level of service to the consumers who shop their stores.

BFPAs Mission: The mission of Baby Furniture Plus Association is to provide our member with the best programs, information, educational material, and services they need to excel and be successful. We also encourage our members to interact, exchange ideas, educate, network and empower each other.

BFPA’s Vision: To be the group our members want, with a goal of satisfying the customer, driving business and having fun along the way.

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PLUSH is a baby and toddler trade show dedicated to all the posh and eco-conscious retailers and parents who are continually setting the next big trend. Unlike other juvenile shows in the industry, PLUSH sets itself apart by being one step ahead, and selecting vendors that are worth the time and consideration. Jina Park uses endless research on what today’s modern parents are seeking and finds the best, most innovative, eco-friendly, and luxurious products on the market, and places them all in one location for retailers, consumers, and media. PLUSH adds the incredible dimension of entertainment and mainstream media coverage and A-list celebrity marketing opportunities to a juveniles industry show. PLUSH 2012 had The Honest Company’s Jessica Alba as their title sponsor, and previous celebrity hosts from 2011-2012 included Catt Sadler, Jason Kennedy, and John Salley.

The upcoming PLUSH 2013 show has now expanded to B2B with an upcoming 3-day trade show June 7th 9th, 2013 at the Hyatt Regency Century Plaza, located at 2025 Avenue of the Stars, Los Angeles, CA 90067. June 7 8 are open to buyers as well as trade with June 9 being reserved for consumers. Registration for PLUSH 2013 is now open, but 10×10 booths are now sold out. For more information:

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