Bacardi Limited Names Mauricio Vergara Global Marketing Head of Rums

Bacardi Limited Names Mauricio Vergara Global Marketing Head of Rums
Mr. Vergara will be in charge of developing the global marketing strategy of the rum category and leading the creation of global promotional, creative and packaging assets, as well as directing the development of brand innovation and line extensions …
Read more on BevNET.com

IBM Study Finds Consumers Are Disappointed By Marketers
While there is an abundance of insight from the marketer's point of view, a new report from IBM/Econsultancy reminded me that we don't have much perspective regarding what consumers think of marketing. In a novel piece of research, 4 out of every 5 …
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Marketing Stats Toolbox: Mobile Activity By City To Keep You Ahead
“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online marketing with its inexorable tie to mobile. Yet, while industry practitioners largely understand the myriad …
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