'Batman V Superman' Trailer Was Perfect Marketing… For 'The LEGO Batman

'Batman V Superman' Trailer Was Perfect Marketing… For 'The LEGO Batman
Our long national Batman v Superman: Dawn of Justice trailer roll-out nightmare is over. Last night was indeed the IMAX trailer launch event, and reports came in of packed houses and excited crowds. My AMC Woodland Hills auditorium was pretty full, and …
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Email Marketing Gets New Persona With AI
Every few years the email marketing industry goes into defensive mode when it is suggested that email is dying, or becoming obsolete, or otherwise broken. Inevitably it is argued that email should be, or will be, replaced with social media because the …
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5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Anyone who has experience with social media marketing understands that the idea of “social media” as an inclusive whole doesn't really exist. The sheer amount and differences between various social networks make it nearly impossible to treat social …
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