Beaverton High School rethinks its digital marketing

Beaverton High School rethinks its digital marketing
Business and marketing teacher Katy Robinson said the secret to getting students to embrace the school's social media is to not use it as an investigative tool. In other words, the school never “friends” students or follows their Twitter accounts and …
Read more on The Spokesman Review

Top 7 digital marketing trends for 2014
MUMBAI, INDIA: Gone are the days when 'digital' primarily meant 'email' and 'social' was synonymous with Facebook and Twitter. A marriage of digital and social platforms has created a much more complex virtual world, which is also seeing a plethora of …
Read more on CIOL

What made Chennai Express digital marketing campaigns a success
NEW DELHI: Shah Rukh Khan-starer Chennai Express, one of the biggest Bollywood grossers on 2013, used Big Data & Analytics solutions by IT services firm Persistent Systems to drive social media and digital marketing campaigns. "Chennai Express …
Read more on Times of India

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